The 2026 “Jianwang” Campaign: Copyright Enforcement Priorities That Affect Content-Driven Foreign Businesses
- China’s “Jianwang 2026” campaign against online piracy and copyright infringement runs from June to November 2026 and is jointly launched by four central authorities.
中国”剑网 2026″打击网络侵权盗版专项行动于 2026 年 6 月至 11 月开展，由国家版权局、工业和信息化部、公安部、国家互联网信息办公室四部门联合启动。
- This is the 22nd time the four authorities have focused a campaign on priority categories of works and major online platforms, and it sets out four priority areas.
这是四部门第 22 次聚焦重点作品领域及重点网络平台开展专项治理，行动明确了四个重点领域。
- The four priority areas are film and television, cultural and creative products, books, and artificial intelligence.
四个重点领域分别是影视剧版权保护、文创版权保护、图书版权保护以及人工智能领域版权整治。
- Education and training content falls inside the book priority: pirated children’s books, textbooks and supplementary teaching materials are named targets, together with e-book resources and cloud-drive accounts used to share them.
教育培训内容落在图书重点领域之内：盗版童书、教材及教辅图书被明确列为整治对象，电子图书资源以及用于分享的网盘账号密码同样在列。
- The artificial intelligence priority covers copyright compliance for large-model training corpora and targets unauthorised copying, adaptation and distribution, including “mash-up” edits, “rewriting” and detection evasion.
人工智能重点领域涉及大模型训练语料的版权合规，重点查处未经授权复制、改编、传播作品，包括”魔改””洗稿”以及规避监测等行为。
- The publishing sector’s 15th Five-Year Plan calls for internal copyright management systems, and the campaign asks platforms to take primary responsibility in the same direction.
出版业”十五五”规划提出加强版权保护利用并要求企业完善内部版权管理制度，专项行动亦要求平台企业履行主体责任、朝同一方向完善制度。
The 2026 “Jianwang” Campaign: Copyright Enforcement Priorities That Affect Content-Driven Foreign Businesses | 2026 年”剑网”专项行动：影响内容型外资企业的版权执法重点
Overview
The National Copyright Administration, the Ministry of Industry and Information Technology, the Ministry of Public Security and the Cyberspace Administration of China have jointly launched the “Jianwang 2026” special campaign against online piracy and copyright infringement. It runs from June to November 2026 and is the 22nd occasion on which the four authorities have concentrated on priority categories of works and major online platforms.
The campaign matters to foreign businesses whose output is content: publishers, education and training providers, streaming and media companies, e-commerce operators and companies that train artificial intelligence models.
Key developments in 2026
Four priority areas
Film and television. Enforcement targets cloud storage, browser and search platforms that provide pirated film and television resources, assist their spread or facilitate piracy to draw traffic; unauthorised copying, trimming, cutting into clips and re-editing for online distribution; the spread or sale of pirated resources through livestreaming, proxy searching or traffic diversion; and infringement through streaming terminals such as set-top boxes.
Cultural and creative products. Enforcement targets homogenised plagiarism, follow-the-crowd copying, false copyright registrations, imitation of well-known intellectual property, false collaborations and products made under forged authorisation, sold through livestreaming rooms, e-commerce stores, cultural and tourism sites or campus surroundings, as well as blocked licensing chains.
Books. Enforcement targets piracy of bestsellers, long-selling titles, children’s books, textbooks and supplementary teaching materials; the sale of infringing books and e-book resources, and cloud-drive credentials used to store e-books, through e-commerce, livestreaming and short-video platforms; and “print-on-demand piracy”, mixed genuine and counterfeit stock and traffic diversion to pirated sales.
Artificial intelligence. The campaign addresses copyright compliance for large-model training corpora and targets the use of artificial intelligence and other tools to illegally copy, adapt or disseminate works, including unauthorised “mash-up” editing, “rewriting”, deepfakes and detection evasion.
Enforcement posture and corporate responsibility
The campaign calls for a strong emphasis on investigating and handling cases. The four authorities will press online enterprises to fulfil their primary responsibilities and guide them to establish and improve internal copyright management systems, and call for strict handling of entities that make infringement and piracy their business.
The publishing sector’s 15th Five-Year Plan
The National Press and Publication Administration’s publishing sector 15th Five-Year Plan states that the sector will “vigorously advance technology empowerment and the protection and use of copyright”, and sets out arrangements for copyright trading platforms, copyright asset management, protection of key publications and high-quality datasets in the publishing and copyright field. It states that China will “continue to carry out special copyright protection campaigns such as ‘Jianwang’ and the ‘Youth Copyright Protection Season’, strengthen copyright protection for best-selling books, textbooks and supplementary teaching materials, children’s books and cultural and creative products, and regulate copyright licensing and dissemination order”.
The China-EU seminar on copyright in the digital environment
On 13 October 2026, the China-EU seminar on copyright protection in the digital environment was held in Yinchuan, Ningxia, jointly hosted by the National Copyright Administration of China and the EU-China Intellectual Property Project. Wang Zhicheng of the National Copyright Administration’s Copyright Administration Bureau, Zhai Jun of the Ningxia Press and Publication (Copyright) Bureau, and Dr. Airo of the EU-China Intellectual Property Project attended and addressed the seminar.
Three strands emerged: embracing artificial intelligence with forward-looking thinking; studying and regulating it, taking the revision of the Implementing Regulations of the Copyright Law as an opportunity to build copyright rules adapted to AI scenarios, strengthen monitoring of AI-generated content dissemination and handle related complaints; and exchanging experience in AI governance. Topics covered China-EU copyright legislation and enforcement practice, copyright in the generative AI era, and online enforcement practice and challenges, with over 100 participants including World Intellectual Property Organization representatives, national and local copyright officials, EU project experts, legal scholars and industry representatives. China has ratified the Beijing Treaty on Audiovisual Performances and the Marrakesh Treaty and cooperates regularly with the World Intellectual Property Organization.
Practical implications for foreign businesses
- Map the authorisation chain for every piece of content. Textbooks, supplementary teaching materials, children’s books, e-book resources, courseware and online course content should each be traceable to a source of rights, with scope, territory and term documented.
- Do not host or link pirated educational resources. Uploading pirated textbook or e-book files to a platform, app or cloud drive, or providing cloud-drive credentials for that purpose, falls within the book priority, as does linking out to such resources through search, browser or livestreaming features.
- Treat AI-generated teaching content as a compliance area. Where artificial intelligence produces or adapts teaching materials, both the training corpus and the output should be reviewed; unauthorised copying, adaptation, “mash-up” editing and “rewriting” are named targets.
- Build an internal copyright management system. The campaign explicitly asks platforms and enterprises to improve internal copyright management systems; a documented system covering rights clearance, content review, takedown handling and record-keeping is the practical expression of that.
- Watch the Implementing Regulations of the Copyright Law. The revision was identified as the vehicle for building AI-adapted copyright rules — a forthcoming institutional variable for any business generating content with artificial intelligence.
Two boundaries are worth stating. The campaign is organised by sector and by conduct and does not name foreign education or training institutions; reading it as a list of named targets would misstate the official position.
Related reading
- China’s 15th Five-Year Copyright Work Plan and its 2026–2030 agenda
- Copyright civil litigation in China and the 2026 Supreme People’s Court interpretation
- Software copyright registration for foreign firms and the China Copyright Protection Centre filing route
Sources
- 国家版权局·中欧数字环境下版权保护研讨会在银川举办：https://www.ncac.gov.cn/xxfb/ywxx/202610/t20261014_1012447.html
- 中国新闻出版广电报·出版业”十五五”规划版权保护利用部署：https://www.toutiao.com/article/7696331511301161510
- “剑网 2026″专项行动四部门四大重点领域：http://gzylhyzx.com/detail.html?newsId=42756778
- 中新经纬·研讨会详情与《著作权法实施条例》修订契机：https://www.jwview.com.cn/cj/2026/10-14/10714275.shtml
- 国家版权局官网：https://www.ncac.gov.cn/
2026 年”剑网”专项行动：影响内容型外资企业的版权执法重点
概述
国家版权局、工业和信息化部、公安部、国家互联网信息办公室联合启动打击网络侵权盗版”剑网 2026″专项行动。行动于 2026 年 6 月至 11 月开展，是四部门第 22 次聚焦重点作品领域及重点网络平台开展专项治理。
对于以内容为产品的境外企业而言，这一行动值得关注。出版机构、教育培训提供方、流媒体与传媒公司、电商经营者以及训练人工智能模型的企业，均落在其覆盖范围之内。尤其值得细读的一点是：行动的表述方式是按领域、按行为展开，而非点名具体主体。它描述的是执法将优先处理的侵权类型，以及平台应承担的合规期待，而不是列出一份被点名的清单。
本文梳理四个重点领域、相关配套政策文件，以及内容型外资企业在华经营可据此落实的实务动作。
专项行动以年度为周期组织，重点领域的取舍通常反映当年版权执法的优先次序。对内容型外资企业而言，与其关注自身是否被点名，不如把行动文本当作一份合规清单使用：它既界定了哪些行为会进入执法视野，也界定了平台与企业被期待建立哪些内部机制。
2026 年主要进展
四个重点领域
行动明确了四个重点领域。
影视剧版权保护。 整治网盘、浏览器、搜索引擎等网络服务平台主动提供盗版影视资源及相关服务、故意为盗版影视资源传播提供帮助、以引流为目的为影视盗版提供便利等行为。同时涵盖未经授权对影视作品直接搬运、删减切条、改编合辑并通过网络传播，以直播、代找、引流等方式传播或售卖盗版影视资源，以及利用电视机顶盒等流媒体智能终端实施侵权盗版。
文创版权保护。 整治文创领域同质化剽窃、跟风式抄袭、虚假版权登记、仿冒知名知识产权、虚假知识产权联名、伪造授权生产文创产品，并通过网络直播间、电商店铺、文旅景区、校园周边等线上线下渠道售卖等行为，同时推动解决版权授权链条不畅、权利管理不清等问题。
图书版权保护。 整治畅销书、长销书、童书、教材及教辅图书的盗版行为；打击通过电商、直播、短视频等平台销售侵权盗版图书、电子图书资源，以及存储电子图书的网盘账号密码；重点查处”按需盗印”、真假混卖、恶意串货、网络引流销售盗版图书及电子图书资源等行为。
人工智能领域版权整治。 推动解决大模型训练语料版权合规问题；重点查处利用人工智能等新技术工具非法复制、改编、传播作品，以及未经授权对作品实施”魔改””洗稿”、深度伪造、规避监测等侵权违法行为。
执法力度与企业主体责任
行动要求突出查办案件。国家版权局等四部门将推动网络企业积极履行主体责任，指导相关企业建立完善内部版权管理制度。对以实施侵权盗版为业、严重破坏网络版权秩序的违法犯罪主体，依法从严查处，并推动形成打击网络侵权盗版的社会共治格局。
出版业”十五五”规划
国家新闻出版署印发出版业”十五五”规划，明确提出”大力推进科技赋能和版权保护利用”，围绕版权交易平台建设、出版单位版权资产管理和开发、重点出版物版权保护、出版版权领域高质量数据集建设等作出部署，并就出版跨界融合、图书版权输出提出明确要求。
规划明确，”持续开展’剑网”青少年版权保护季’等版权保护专项行动，加强对畅销图书、教材教辅、少儿图书、文创产品等的版权保护，规范版权授权、传播秩序”。
规划同时提出，出版单位应加强版权资产管理与开发，推动重点出版物版权保护，并建设出版版权领域高质量数据集；在出版跨界融合与图书版权输出方面也提出了明确要求。
中欧数字环境下版权保护研讨会
2026 年 10 月 13 日，中欧数字环境下版权保护研讨会在宁夏银川举办。研讨会由中国国家版权局、欧盟中国知识产权项目联合主办，宁夏回族自治区党委宣传部、中国版权协会承办。中国国家版权局版权管理局局长王志成、宁夏回族自治区新闻出版局（版权局）局长翟军、欧盟中国知识产权项目负责人艾罗博士出席并致辞。
研讨会形成三方面观点。一是重视和拥抱人工智能，以前瞻、积极的思维迎接人工智能带来的变革。二是研究和规范人工智能，以《著作权法实施条例》修订为契机，完善配套制度设计，探索构建适配人工智能场景的版权规则，持续加强人工智能生成内容传播监测，妥善处置相关版权投诉举报，依法保护著作权人合法权益。三是交流与共享人工智能治理经验。
研讨会设置三个议题：中欧版权立法进展与执法实践分享、生成式人工智能时代的版权、网络环境下的版权执法实践与挑战。一百余人参会，包括世界知识产权组织代表、国家版权主管部门领导、地方版权工作负责人、欧盟知识产权项目专家、国内外法学学者以及行业协会代表。
在版权国际合作方面，中国在多边层面相继批准《视听表演北京条约》和《马拉喀什条约》，并与世界知识产权组织保持常态化合作。
对外资企业的实务意义
对于产品或服务涉及教育培训内容的境外企业，本次行动可转化为一组具体合规动作。
- 为每一项内容梳理授权链。 教材、教辅、童书、电子图书资源、课件与在线课程内容，均应可追溯至权利来源。凡属授权使用，应留存许可范围、地域、期限与可用渠道的记录。
- 不托管、不链接盗版教育资源。 将盗版教材或电子书文件上传至平台、应用或网盘，或为此提供网盘账号密码，均落在图书重点领域的整治范围之内。通过搜索、浏览器或直播功能外链至此类资源，同样如此。
- 把人工智能生成的教学内容当作合规事项。 使用人工智能制作或改编教学材料时，训练语料与生成内容都应经过审查。未经授权的复制、改编、”魔改””洗稿”已被行动明确列为查处对象，人工智能生成内容传播监测亦在加强。
- 建立内部版权管理制度。 行动明确要求平台与企业完善内部版权管理制度。一套成文的制度——涵盖权利清查、内容审核、侵权处置与记录留存——是这一期待在实务中的落点。
- 跟踪《著作权法实施条例》修订。 研讨会把实施条例修订确立为构建适配人工智能场景版权规则的载体。对任何使用人工智能生成内容的企业而言，这是下一步值得跟踪的制度变量。
有两点边界值得明确。其一，行动按领域、按行为组织，并未点名外资教育培训机构，把它读成一份被点名清单会误读官方口径。其二，行动描述的是执法重点与合规期待，而非新的法定门槛；权利与义务的基础仍以《著作权法》及其实施条例为准。
在落地层面，企业可把上述要求嵌入既有流程：内容上架前完成权利清查，上架后保留审核与处置记录；对供应商、渠道商与内容合作方开展版权合规培训；对人工智能生成内容单独设置复核环节。这些动作并不改变业务模式，但能在行动周期内形成可查验的合规证据。
相关阅读
- 中国版权工作”十五五”规划及其 2026—2030 年议程
- 中国著作权民事诉讼与 2026 年最高人民法院司法解释
- 外国企业在华软件著作权登记与版权保护中心申报路径
- 外资研发中心在华：支持政策与进口科研用品
来源
- 国家版权局·中欧数字环境下版权保护研讨会在银川举办：https://www.ncac.gov.cn/xxfb/ywxx/202610/t20261014_1012447.html
- 中国新闻出版广电报·出版业”十五五”规划版权保护利用部署：https://www.toutiao.com/article/7696331511301161510
- “剑网 2026″专项行动四部门四大重点领域：http://gzylhyzx.com/detail.html?newsId=42756778
- 中新经纬·研讨会详情与《著作权法实施条例》修订契机：https://www.jwview.com.cn/cj/2026/10-14/10714275.shtml
- 国家版权局官网：https://www.ncac.gov.cn/