China expanded its cross-border e-commerce pilot zones to 175, covering all 31 provincial regions in February 2026. 2026年2月，中国将跨境电商综试区扩至175个，覆盖全部31个省级行政区。 Filing for cross-border e-commerce export overseas-warehouse (Model 9810) has been cancelled; only the standard trader filing is needed. 跨境电商出口海外仓（9810模式）备案已取消，企业仅需办理标准进出口收发货人备案。 Model 9810 lets … Cross-border e-commerce export via overseas warehouses (Model 9810)Read more
电商入华 / E-commerce Entry
Cross-Border E-Commerce Retail Import: how foreign brands reach Chinese consumers via bonded and direct models
Cross-border e-commerce retail import (跨境电商零售进口) lets foreign brands sell to Chinese consumers without a full general-trade product registration, using two customs models: bonded import (网购保税进口, code 1210) and direct purchase import (直购进口, code 9610). 跨境电商零售进口让外国品牌无需完成一般贸易的完整产品注册即可向中国消费者销售，采用两种海关模式：网购保税进口（监管代码 1210）与直购进口（监管代码 9610）。 Goods must appear … Cross-Border E-Commerce Retail Import: how foreign brands reach Chinese consumers via bonded and direct modelsRead more
E-commerce market entry for foreign brands
The first strategic decision is the trade model (domestic stock vs. CBEC bonded vs. CBEC direct mail), not the platform, because the model determines the licence, label, and tax path. 首要战略决策是贸易模式（国内现货 vs. 保税跨境 vs. 直邮跨境），而非平台，因为模式决定许可证、标签与税务路径。 China had approved 165 cross-border … E-commerce market entry for foreign brandsRead more
Cross-Border E-Commerce Retail Import: Market-Entry Roadmap for Foreign Brands
Cross-border e-commerce retail import into China is governed primarily by two customs supervision modes: bonded stock (code 1210) and direct purchase import (code 9610).中国跨境电商零售进口主要适用两种海关监管方式：保税备货（代码 1210）与直购进口（9610）。 The GACC Notice No. 486 (2018) remains effective in 2026 and sets a single-transaction limit … Cross-Border E-Commerce Retail Import: Market-Entry Roadmap for Foreign BrandsRead more
Compliance Roadmap for Foreign Brands Entering China via E-Commerce Platforms (2026)
Cross-border e-commerce retail imports are regulated as “personal self-use inbound articles,” not general trade — meaning no first-import licence, registration, or filing is required for list goods, but the model is capped at personal use and cannot be resold domestically. … Compliance Roadmap for Foreign Brands Entering China via E-Commerce Platforms (2026)Read more
Cross-Border E-Commerce Pilot Zones and Retail Import List Management
China’s cross-border e-commerce (CBEC) runs on a nationwide network of Comprehensive Pilot Zones — now 175-plus covering all provinces — and a positive-list regime that defines which goods may enter via the retail-import channel. 中国跨境电商依托覆盖全国的跨境电子商务综合试验区网络（现175个以上、覆盖所有省份）运行，并以正面清单界定哪些商品可经零售进口通道入境。 The retail-import positive list sets … Cross-Border E-Commerce Pilot Zones and Retail Import List ManagementRead more
China’s Livestream E-commerce Supervision Measures in Force from 1 February 2026: Four Categories of Duty-Bearers, AI Virtual Host Labelling and Traffic-Based Enforcement
China’s first dedicated livestream e-commerce regulation — SAMR and CAC Order No. 117, published on 18 December 2025 — takes effect on 1 February 2026. 中国首部直播电商领域专门规章——市场监管总局、国家网信办令第117号，2025年12月18日公布——自2026年2月1日起施行。 The Measures divide the industry into four duty-bearers: platform operators, livestream room operators, livestream … China’s Livestream E-commerce Supervision Measures in Force from 1 February 2026: Four Categories of Duty-Bearers, AI Virtual Host Labelling and Traffic-Based EnforcementRead more
Telecom sector opening to foreign investment: the value-added services pilot
China has removed foreign-equity caps on internet data centre (IDC) and other value-added telecom services in Beijing, Shanghai, Hainan and Shenzhen.中国已在北京、上海、海南、深圳取消互联网数据中心（IDC）等增值电信业务的外资股比限制。 As of June 2026, 166 foreign-invested enterprises had received value-added telecom operating pilot approvals since the first batch in … Telecom sector opening to foreign investment: the value-added services pilotRead more
Telecom VAS Liberalization Reaches 166 Foreign-Funded Approvals: A Milestone in China’s Services Opening
Telecom VAS Liberalization Reaches 166 Foreign-Funded Approvals: A Milestone in China’s Services Opening | 增值电信业务扩大开放累计 166 家外资获批：服务业开放里程碑 Overview China’s opening of its telecom value-added services (VAS) sector to foreign investment has reached a new milestone. According to the Ministry of … Telecom VAS Liberalization Reaches 166 Foreign-Funded Approvals: A Milestone in China’s Services OpeningRead more