Category: E-commerce Entry / 电商入华

E-commerce Entry / 电商入华

SAMR moves to clean up mini-program e-commerce: the Compliance Guidelines for Network-Transaction Mini-Program Platforms

On 1 September 2026, SAMR published the Compliance Guidelines for Network-Transaction Mini-Program Platforms (draft for comments, 19 articles) and invited feedback until 8 September 2026. 2026年9月1日,市场监管总局就《网络交易小程序平台合规指引(征求意见稿)》公开征求意见,意见反馈截止日期为2026年9月8日;指引共19条。 The draft defines...

E-commerce Entry / 电商入华, Policy Updates / 政策动态

China’s Livestream E-commerce Supervision Measures in Force from 1 February 2026: Four Categories of Duty-Bearers, AI Virtual Host Labelling and Traffic-Based Enforcement

China's first dedicated livestream e-commerce regulation — SAMR and CAC Order No. 117, published on 18 December 2025 — takes effect on 1 February 2026. 中国首部直播电商领域专门规章——市场监管总局、国家网信办令第117号,2025年12月18日公布——自2026年2月1日起施行。The Measures divide...

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