China’s Livestream E-commerce Supervision Measures in Force from 1 February 2026: Four Categories of Duty-Bearers, AI Virtual Host Labelling and Traffic-Based Enforcement
China's first dedicated livestream e-commerce regulation — SAMR and CAC Order No. 117, published on 18 December 2025 — takes effect on 1 February 2026. 中国首部直播电商领域专门规章——市场监管总局、国家网信办令第117号,2025年12月18日公布——自2026年2月1日起施行。The Measures divide...